Friday, September 12, 2014

The Business Side of Things

On my website I claim that this blog will give viewers insight into what makes artists tick. What really makes artists tick the best is spending lots of time in the studio. I'm happy to say that I have been doing a lot for the past several months.

Now I'm making an effort to take care of some of the business side of things. Without that, the art will never actually leave the studio.

Last week I developed an ad for private art instruction in my studio to place in a local, art-focused paper. I'm hoping to have a few new students by the end of October.

Monday I refreshed some items on my Etsy Shop and will soon be adding some new small watercolors to that site.

Tuesday night I sat in on an amazing live webcast by Xanadu Gallery in Phoenix Arizona. Each year they do a mentorship with a different artist to help take their careers to the next level--new web site, bio, presentation materials, and eventually a solo show at the gallery. All of the artists who competed for the mentorship are permitted to watch the mentoring sessions live on Google Hangouts. It's a great way to learn and meet other artists.

Wednesday I set up the email sign-on form in Mail Chimp so I could add it to my web site.

Thursday I reviewed my website and the code I would need to make updates.

Today I spent a marathon session updating my website. A lot of artists pay someone to do that but fortunately for me (or unfortunately depending on how you view it), I learned some basic web development when web sites were a brand new marketing tool at one of my many day jobs. I integrated the email sign up for my newsletter and updated a lot of my images with professionally shot images (something I can't do myself).

That is not to say I haven't been painting. I still managed to get in 2 - 4 hours of painting after work at my day job.  I'm still working on my Circus Summer piece. I'm at the stage I usually reach when I'm about three quarters done where I think I've totally ruined it. I usually manage to pull through. Let's hope that's the case here.

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